Customer Insights
The Customers page groups your customers by how recently they visited:
| Segment | Meaning (default settings) |
|---|---|
| ✨ New | First visit within the last 30 days |
| 🔥 Hot | Active within the last 14 days |
| 🌤 Warm | Active 15–45 days ago |
| ❄️ Cold | Active 46–90 days ago |
| 💤 Lost | No activity for more than 90 days |
A ⭐ VIP star marks customers with 5+ paid orders in the last 90 days — in any segment. A Lost VIP is your most valuable win-back target.
What counts as a visit?
By default, any loyalty interaction counts: a paid order, points awarded at the counter, a voucher redemption, a completed challenge. Owners and admins can switch to Paid orders only and tune every threshold via the Segments button.
Working with segments
- Click a segment card to filter the customer list.
- Click a customer to see their balance and give points directly.
- Use search to find a specific customer by name.
Customers marked Web guest ordered through the QR web page without the app.